“Continuing their series of limited-edition flavored vodkas, Absolut went all out for the latest edition. Partnering with Spike Lee on both bottle design and a short video, Absolut Brooklyn is made to capture the spark that makes its namesake special. Made of a blend of red apple and ginger flavors, the spicy-sweet taste is meant to bring to mind the vibrant and varied facets of New York Cityʼs largest borough. While weʼre down for glugging the stuff, weʼre most excited by the video shot by Spike himself. Barring a bit of a deaf note from the spoken word piece, the street scenes and cast of characters that is truly diverse are a much-needed overview of what makes Brooklyn great: real people doing real things.”
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