Fashion July, 19 2010

Sabotage Times | Yvon Chouinard, fashion adventurer

Sabotage Times has a great feature on Patagonia’s founder, Yvon Chouinard. Tracing the origins of the company, the piece looks at how Patagonia grew to the company it is today. Patagonia remain a huge influence on the world of menswear, including two of our upcoming feature subjects, so this is well worth a read.

Yvon Chouinard. Heard of him? He’s one of the good guys. A 72 year old surfer and climber. A die hard environmentalist. A former blacksmith turned climbing gear manufacturer who went on to found one of the most successful outdoor clothing companies in the world. Patagonia.

Read the full article here.