When I wrote about the 100th Anniversary of the Pendleton Round-Up, I never imagined the event would soon boast an official fragrance.
Launching officially on September 15, Let’er Buck Cologne “is the cowboy spirit that was captured at the first Round-Up in 1910.” The scent combines citrus notes, soft woods, and a base of white amber. Sponsoring a few keynote bronco-busting athletes, Western Crossings (the folks behind Let’er Buck) “is commited to embracing the the authentic cowboy experience” and all the legend of the Wild West.
Let’er Buck has also partnered with Tough Enough to Wear Pink, a grass roots cowboy campaign to fight breast cancer.
Packaging details follow.