Sponsored | Keeping it Raw

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Sponsored | Keeping it Raw

It is not an easy period to be a denim junkie. Those who seek the exclusivity of the raw selvedge craze soon discover that breaking in a pair of jeans is a job in itself. As fun as it may seen to break in your blue jeans from a raw state, it is a bit commitment. As the term selvedge becomes the common buzzword amongst the mass consumers of the U.S.A., many will soon realize that wash is more important for them. For those, the options remains. Denim will continue to be the most important staple item in your wardrobe, and it does not look like it will stop soon.

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