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Fashion September, 23 2010

BOAST Relaunched for Autumn 2010

East Coast U.S.A.’s racquet sports brand, Boast, has relaunched for the Autumn 2010 season. Some background on the line in case you are not familiar, which may be the case seeing as much of their wears was previously only sold through racquet sport clubs.

“In 1973, Bill St. John, the bold tennis pro at Greenwich, CT’s Field Club, set out to create an athletic apparel brand unlike any before. St. John was inspired by similarly defiant athletes of his time, like John McEnroe and Jimmy Connors. As Americans began to exert their excellence on the tennis court, St. John felt it was time to challenge European brands at their own game.”

We know you love that emblem.

More looks from the recently relaunched BOAST line for Autumn 2010 after the click.

Highsnobiety