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Art October, 10 2010

Video: Hedi Slimane – I Love USA

Fashion designer turned photographer Hedi Slimane was commissioned by TheCorner.com to produce a short film. A teaser of the film has released now and it is entitled “I Love USA”.

“»I LOVE USA« is Slimane’s idealistic vision of the United States through the prism of the idyllic Californian lifestyle. The premise is simple: Sidney and Wolf are two teenagers who meet for the first time in Venice beach. The teens in the film were both scouted by Slimane at the Coachella rock festival, in 2009 and 2010, respectively; they meet for the first time on the set.

The title comes from the nickname Slimane gave to Sidney ›USA‹, who has appeared in many of his diary’s photographs, after he decided that she was the iconic embodiment of the California girl and the aesthetic representation of all-American beauty.

This exclusive video is an improvisation exercise (like ›Improvisation 1‹, with the royal Ballet of Copenhagen) that highlights the naїvety, the innocence of Sidney and Wolf, and features themes that have made the designer famous throughout the world: the representation of a generation, the diaphanous beauty of Sidney, and the very slim silhouette of Wolf project the intimate emotional atmosphere of a couple of teenagers in California.

Sidney improvises a chaotic cheerleader, far from the sweet imagery of cheerleading in American culture, and Wolf is a teen indie transposed in an ›indie‹ representation of »Peter and the Wolf«. He accompanies Sidney on his out of tune cello, in a wolf mask. Behind, a fleet-worn American flag belonging to Slimane is visible, a recurring image seen in several of his artistic works.”

Enjoy!

Highsnobiety