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Stores December, 3 2010

Folk Store Munich


Folk stores are often better, in my opinion, than the brands garments. Both, to be sure, share a quirky take on the stripped down contemporary aesthetic. The spaces and the garments, then, are at least neatly balanced.

Folk has recently opened a new retail space in Munich. Much like their London location, it is a exercise in transforming the dull elements of menswear shops – the metal tubing, simple shelving, random wood accent – into something with a bit of warmth. Shall we say they’ve mastered adding an element of rustic sophistication to a now overdone formula.

Frame caught some images from the shop.

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