Folk stores are often better, in my opinion, than the brands garments. Both, to be sure, share a quirky take on the stripped down contemporary aesthetic. The spaces and the garments, then, are at least neatly balanced.
Folk has recently opened a new retail space in Munich. Much like their London location, it is a exercise in transforming the dull elements of menswear shops – the metal tubing, simple shelving, random wood accent – into something with a bit of warmth. Shall we say they’ve mastered adding an element of rustic sophistication to a now overdone formula.
Frame caught some images from the shop.