Food & Beverages December, 17 2010

Soft Brew

Greg Watson and Neville Portelli are Directors of branding agency Underground, BLC. Several years ago they decided to branch out and tackle something deemed “impossible” by experts, making a soft drink as delicious as a cold beer. Their WP Hooper Soft Brew starts life just as a beer does, formed by a nice balance of English malted barley and Kent hops. As the process continues, these ingredients are joined by one of three fruit flavors – apple, blackcurrant, or citrus – to form a nicely balanced beverage. Perhaps not as refreshing as a beer (I drank some yesterday, and like I have everyday for 4.5 years wished I could drink alcohol), but pretty darn tasty.