Greg Watson and Neville Portelli are Directors of branding agency Underground, BLC. Several years ago they decided to branch out and tackle something deemed “impossible” by experts, making a soft drink as delicious as a cold beer. Their WP Hooper Soft Brew starts life just as a beer does, formed by a nice balance of English malted barley and Kent hops. As the process continues, these ingredients are joined by one of three fruit flavors – apple, blackcurrant, or citrus – to form a nicely balanced beverage. Perhaps not as refreshing as a beer (I drank some yesterday, and like I have everyday for 4.5 years wished I could drink alcohol), but pretty darn tasty.