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Fashion January, 20 2011

Video | Put This On: LBJ Buys Pants

“In 1964, Lyndon Johnson needed pants, so he called the Haggar clothing company and asked for some. The call was recorded (like all White House calls at the time), and has since become the stuff of legend. Johnson’s anatomically specific directions to Mr. Haggar are some of the most intimate words we’ve ever heard from the mouth of a President.

We at Put This On took the historic original audio and gave it to animator Tawd Dorenfeld, who created this majestic fantasia of bungholiana.”

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