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Q&A February, 18 2011

Brand Focus | Braille

In the second of our new series, we take a look at London based label Braille. A two man team of Samuel Kientsch and Benjamin Vorono, they launched the brand a year ago, back in February of 2010. We caught up with them recently and gave a short Q&A, finding out a little more about the brand.

Take a leap to read it.

Can you explain the ethos behind the brand?
Braille is first and foremost a textile driven label, we source natural fabrics from mills in the United Kingdom.  From a design perspective we create garments that we would personally wear. It’s an updated take on the modern man’s wardrobe, not too casual so it can be worn in most situations encountered throughout the day…

Can you tell me about your background?
Sam comes from a Graphic Design background and Ben studied Sociology at university.  Ben did some short courses in Tailoring to come to grips with construction methods but on the whole we’re self-taught and work by instinct, Graphics help us to understand proportion and style lines while Sociology has give us the foundation to understand our customer base and the market as a whole.

How did you choose the label name?
Everyone knows its relation to the typography of the blind, we felt that men tend to shop with their hands so we aim to create garments that provoke a positive emotional reaction as they are inspected, firstly on a physical level and further from a visual perspective.

Where is it stocked?
You can purchase Braille at Wolf and Badger in West London, Beyond the Valley in Central London or through our website, www.brailleman.com

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