Montauk isn’t the most innovative setting for a lifestyle shoot, but in the hands of the talented Mr. Bruce Weber, Dedon‘s “Easy” campaign is just that. The German outdoor furniture firm celebrates the all-American summer with all-American girls.
Dazed Digital debuted the short behind-the-scenes film today (view that at link), noting, “Legendary US photographer has once again teamed up with luxe furniture make Dedon for a new campaign and film. Dazed today premieres ‘Easy, exclusive Behind-the-Scenes footage filmed on location at Montauk, off the American east coast. Featuring two of Weber’s favourite girls – 90s super model Elaine Irwin and Dree Hemingway – the clip shows them dancing around a Dedon chair and relaxing in a nautical environment. The main film, ‘Barefooting around the world’, is the natural follow up to ‘Tree House’, Weber’s previous collaboration with Dedon and its founder, Bobby Dekeyser. The mammoth campaign shoot involved over 90 people and included creatives like set designer Stefan Beckaman and Dedon’s Creative Director for the shoot, Alex Wiederin.”
A selection of Weber’s images for Dedon follow after the jump.