Fashion March, 8 2011

Levi’s Water Less ‘Made in USA’ Selvedge Denim Collection

Levi’s is using a new process which significantly reduces the amount of water used in the production of their jeans. They’re calling it the Water<Less Collection. “The average pair of jeans uses 42 litres of water in the finishing process. The Water<Less collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line.” It’s a fitting change in production and fabrication. To celebrate the Water<Less method, Levi’s is also launching a limited line of “made in the U.S.A.” selvedge jeans and trucker jackets. The original 501, 505, and 511 models are available in “authentic” Water<Less finishes.

More looks after the click.