How Formichetti Got Rick Genest to Model in Mugler

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How Formichetti Got Rick Genest to Model in Mugler

HINT talks with Nicola Formichetti about the inclusion of Montreal’s Rick Genest (aka Zombie Boy) into the Mugler campaign for Autumn 2011. Maxime from Sang Bleu made the contact and Facebook brought it all together. But what next? In Formichetti’s words: “I called my friend Mariano [Vivanco, photographer] and my manager. We got together the first week after the holidays as I was about to leave for Paris to work on the last bit of the collection. I remember thinking I have to do this, I just have a gut feeling, I have to work with this guy. Everyone said he’s a freak, why would I want to do that to a luxury brand? Anyway, I didn’t listen to anyone and just went. I brought some clothes, a couple of suits, and I actually made lots of clothes the night before I left New York. I had pieces sent from Paris and was just making stuff in my house, and then took everything to Montreal and we did a photo shoot and video. The photos are the ones we just launched as a visual campaign.”

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