Esquire UK turns of onto the historical importance of Alex Steinweiss through this new book from Taschen. “Compiled by artist Kevin Reagan, Alex Steinweiss: The Inventor of the Modern Album Cover explores the work of the man who, upon being appointed Columbia Records’ 23-year-old art director in 1940, had a light bulb moment. All those brown paper packaged albums are a bit ugly, he thought, so why not jazz them up?… A few months after designing the world’s first album art (for Smash Song Hits by songwriting duo Rodgers and Hart), Steinweiss had increased Columbia’s record sales by over 800%. The bigwigs thought he might be onto something.”
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