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Fashion May, 12 2011

Billy Reid “Rise” Flood Relief Shirt

We’re going to get right to the point on this very important relief t-shirt.

“On April 27th, the Southeastern region of the United States was devastated by heavy storms and powerful tornadoes. In their wake, the relief efforts have been focused to help residents get back on their feet. Designer and Florence, Alabama resident Billy Reid has designed a limited edition t-shirt to contribute to his community’s disaster relief initiatives.

The Rise T-Shirt pays specific homage to the small communities that have been completely wrecked in the wake of the tornadoes, but with the hope that they will rise from the catastrophe. The men’s and women’s t-shirt retails for $38 and is sold exclusively at www.billyreid.com and his six national stores located in New York, NY; Nashville, TN; Charleston, SC; Florence, AL; Dallas, TX; and Houston, TX.”

Highsnobiety