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Fashion June, 7 2011

Scott Morrison’s 3×1 Denim Concept Shop in NYC

Scott Morrison, founder of Earnest Sewn and Paper Denim delivers a new denim-focused concept shop, 3×1,  in SOHO that looks to push the boundaries of limited edition clothing. The 3×1 flagship produces on-site most garments sold in the store. “3×1’s offering of men’s and women’s denim products are each in of themselves limited-edition styles, as the in-house production is limited to between 8-24 pieces of any given style, and less than 25 pieces are made per day.  A bespoke denim service is also offered, allowing patrons to work individually with Morrison and his pattern-maker to create his or her own pair of jeans from start to finish.” Find them at 15 Mercer St. in New York City.

Photography: Ian Allen

More looks after the click.

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