Books & Magazines July, 11 2011

Cosmo for Guys Coming to the iPad in August

Cosmopolitan plans on launching in the men’s market in August. You heard right: the all things women’s magazine is looking to touch a few men, not through another print periodical but a new dedicated men’s iPad app under the CFG name. As Media Decoder reports: “To address any issues potential male customers might have with buying a brand identified with women, designers at the magazine crafted a new logo. In big capital letters, it says CFG; in small print, it says Cosmo for Guys… Cosmopolitan’s editor, Kate White, insists the magazine has long had a secret following among men.”

Let’s see what is in store…