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Fashion July, 25 2011

First Look | Forgotten Future Spring/Summer 2012

We caught up with Richard Dawson again, this time to walk us through Forgotten Future’s latest collection. Take a leap, see it for yourself.

What’s the inspiration behind the collection?

SS12 was part influenced by the work of Christopher Wood, an artist and co-founder of the St Ives artistic movement in the 1920s. His paintings are important sources of inspiration for the collection, combining rich tones with intricate geometric patterns. His primitive approach filters through to the collections oversized play on proportions and blocks of tonal colour. There’s also a further Cornish connection in references to hitchhikers and memories of my childhood holidays spent in Cornwall during the 1980s, combined with faded family photographs and the intense colour of old beach postcards.

How would you think this collection has changed since the last one?

Whereas last seasons ‘Pony Youth’ had a more recognisable theme, I would say this collection’s influences have a more personal resonance. The collection has a more Lo-Fi feel in the fabrication; D-rings for fastenings, no-tech fabrics such as cotton waffle, linen, sweat-shirting and cotton drill.  The colour palette and message is much bolder; turquoise, tomato red, coral backed up with stone and blues. It has a similar ‘boys will be boys’ message but with a grown-up sophisticated slant using repetition and colour block.

What are some of the key pieces in this collection?

Print and pattern are integral to the Forgotten Future design aesthetic and this season I was inspired by an iconic self-portrait of Christopher Wood, wearing a harlequin patterned pullover, which has been reinvented as a digital print on T-shirt’s and a Vest.

Other Key pieces are:

D-ring belted Linen panelled Trouser (also cut in shorts). This style is panelled using tonal colour block (pale blue and stone). They look good worn either slouchy and street or high-rise with a shirt tucked in.

The oversized short sleeve shirt has a really cool silhouette, by being cut wide; sleeves are off the shoulder line and it’s cropped short in length. Available in coral Peached Silk and tomato red Linen, there is also an interesting detail of an oversized pocket, panelled in tonal synthetic fabric.

The Turquoise raglan-sleeved blazer made in nylon and sweat-shirting has the same feel as a shell jacket but is both smart and casual.

The panelled lightweight cotton jersey T-shirts available in coral and dark blue, both have a panel in peached silk around the armhole; this was influence by shoulder straps on backpacks.

Also the oversize Linen /Nylon panelled Jacket has some interesting features: large pockets with a double-layered placket fastening, shoulder panel with underarm strapping.

Do you know where the collection will be stocked?

The collection will be stocked with Oki-ni.com and ASOS so far. Both buys will be a different angle. It’s still quite early in the buying season but so far we are in talks with a few small boutiques in Europe, China and a very exciting store in America, for which I have my fingers crossed.

Any plans for the future?

We hope to keep growing steadily each season building relationships with Buyers and Press. Creatively I am conscious to make a new season stronger than the previous. We would like to have production made nearer to home and I have sourced a fantastic family run knitwear factory in Europe, whom I’m looking forward to working with next season.  It’s a difficult product to develop to a high standard and the costs and minimums from some factories are ridiculous, so next time we should have some interesting knitwear for AW12-13.  I would also like to collaborate with a jewellery designer, work on an accessories line and maybe some kind of presentation during fashion week.

Highsnobiety