Sometimes when we see a product with a name we wonder exactly what they’re named after. For this jacket we have two theories; the first is that it’s named after the film ‘beat street’ (although we don’t know why they didn’t just call it beat street instead of just beat). The second theory is that it’s named after the beat generation. While we’d like it to be the first option, we believe it’s probably the second*. (B Store)
*the third option is that it’s named after Michael Jackson’s ‘Beat it’, which probably isn’t true.