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Fashion August, 12 2011

Ralph Lauren Drops ‘Polo’ From Name

WWD reports that the company’s annual shareholder meeting, Ralph Lauren has decided to change their name to Ralph Lauren Corp. The name change will effectively drop the “Polo” from their name as well as various sub-brands under the Lauren umbrella. As mentioned, the company switched to the ralphlauren.com (formerly polo.com) in 2008.

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