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Fashion August, 22 2011

Freshjive Men’s Spring 2012 Preview

The no label, Freshjive brand bring us a special preview look at the four themes in the collection for Spring 2012. The themes, RMK, City Noir, Immigrant, and Less Than Zero, imagine the line in clearly distinct takes: “RMK” pulls from the 50’s rock and teddy boy looks, “City Noir” “is inspired by the cinematic genre  of film noir with it’s emphasis on cynical attitudes, sexual motivations, and the particular backdrop of the dark  metropolis.”

The “Immigrant” theme pulls from the hispanic history of Los Angeles. “Colors and styles are subdued  for the most part, with very subtle hints of ethnic influence, mixed together to allude to clothing as practical necessity for survival rather than fashion.” “Less Than Zero” is, well… you basically need to rent the movie. Think over-privileged crashing…

View a slew of preview looks from Freshjive’s Spring 2012 collection after the click.

Highsnobiety