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Fashion August, 22 2011

PROJECT 10 | Kitsune Tee

Based in Paris, Kitsune is making some of our favorite graphic t-shirts  and are bringing the new Kitsune TEE to North America for the first time in Spring/Summer 2012. It’s a more accessible line than the main Kitsune collection.

Where are you from?

The brand is from Paris.

How did you start?

The collections have been available since 2005. The founders are Gildas Loaec, Masaya Kuroki, and London-based brand Abake (which in Japanese is Kitsune).

What are the key features of your brand?

The t-shirts are all made in Japan. All our denim is Kuroki Japanese denim. Our line features a bunch of collaborations this season, included Hearts Revolution, one of the bands on our label.

What’s it like being part of Project 10?

We are super lucky, because it is a good way to launch the t-shirt collection in North America. Feedback has been great, and people are excited to see brand presence here.

Finally, what is your favorite thing about Vegas?

The food is good.

Photography by Pete Williams for Selectism.

Highsnobiety