PROJECT 10 | Outlier

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Regular readers will no doubt be aware of our love of Brooklyn-based OUTLIER. Abe Burmeister tells us about where they are from and where we are at.

Where are you from?

New York City.

How did you start?

I couldn’t find the pants I wanted. I wanted pants I could ride through a rainstorm, go to a business meeting, and then go out for the night. I spent a year trying to find them and couldn’t. Then figured I’d just make them for myself.

What are the key features of your brand?

For us, it is really about problem solving. We’re not interested in making a product unless it doesn’t exist in the market. We want to make your day easier through clothing. We’ve built an expertise bringing high tech fabrics and bringing them into a more fashionable urban context.

What’s it like being part of Project 10?

It’s been fun. It is a great opportunity to come out and expose ourselves to a different side of the clothing world. We’ve only been on the floor for half a day, but so far so good.

Finally, what is your favorite thing about Vegas?

You’re asking the hard questions today. I’m a poker player, so that’s what I end up doing.

Photography by Pete Williams for Selectism.

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