PROJECT LV | Instantology

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Showing at PROJECT LV, Korean brand Instantology was founded in 2008. The designer, a former chef, was influenced by classic tailoring but had a desire to add witty details to the proceedings. Spring/Summer 2012 finds work wear inspired wears with a few typical twists – camon, hunting pockets, etc. – but enough personality to stand out.

More highlights from Instantology after the jump.

Photography by Pete Williams for Selectism.

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