Where are you from?
New York City.
How did you start?
I started when I joined Aalfs Manufacturing in 2007. I started in sales, a year and half ago I designed the men’s collection for 4 Stroke. We had a cool meeting with Cone Denim Mills and have just gone to town from there.
What are the key features of your brand?
Custom woven selvedge denim. Ability to turn goods in a short time. 120 years of denim knowledge goes into all the sewing, pattern cutting and trims. We own and operate our own warehouse, which helps so much with shipping large and small orders. We have three fits, everything is real consistent across the board and everything stems from the same block.
What’s it like being part of PROJECT 10?
This is one of the proudest moments for our brand. It is a great showcase and we are honored. Retailers have been really impressed with the positioning and that is terrific too. We are just exited to be here.
Finally, what is your favorite thing about Vegas?
Photography by Pete Williams for Selectism.
More images follow after the click.