For this writer, a fascination and fanboy level love for Daft punk began with this one track that was played inside a video game more than a decade ago. Today, the duo stay in the black under the cover of helmets and lights.
But today, their brand extension passes into a new level with the launch of their box set with Coca Cola. As Snob mentions, “The classic Coke glass bottle comes with gold and silver Coca-Cola logo application and matching Daft Punk bottle crown sitting on top. The silver one is actually 925 silver and the gold one features 18k yellow gold. Hand finished the bottles are sitting in a box designed by Daft Punk. The bottles were of course inspired by the helmets of the electronic duo. The signed box set is limited to only 20 sets worldwide.”
More looks over on Highsnobiety.