Californian label Penny Stock, brainchild of John Moore and Michael Abbey, are a little unusual in the menswear game. You see they offer all those American staples, clever touches of design detail, a nod to (dare we say it) ‘heritage’ influenced design and an impressive one man and his beard lookbook. However, what sets them apart is their dedication to quality at a reasonable price. Yes, a lookbook you can shop from without fear of offending your wallet. A concept we’ll happily get onboard with. Plenty of check shirts, 70′s style parkas, chambray and rolled chinos after the jump .
More looks after the click.