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Videos October, 27 2011

Levi’s World’s Oldest Jeans | Shibuya

Font of all Levi knowledge, Lynn Downey, takes the ‘World’s oldest Jeans’ on the road. This denim relic has earned celebrity status since it’s discovery. Gasps and flashbulbs as it enters the room with wide-eyed crowds gathered to leer and pay homage. We watch as it lands in the Shibuya store, Tokyo. A party is thrown in it’s honour and hi-tech security is put in place like a loyal bodyguard, ready to take a bullet for this double X dignitary. A Kevin Costner to indigo Whitney Houston if you will. Respect is due. (oki ni)

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