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Fashion November, 16 2011

Benetton – the UNHATE Campaign – First Campaign in 10 Years

Benetton is not one to shy from the controversial, at least not in COLORS and advertisement campaigns; the last dating back more than 10 years. After a decade away from the consumer spotlight, Benetton returns with a full-frontal attack using a very similar formula of visual provocativeness in their quest to regain the consumer while putting the spotlight on the issue of cultural tolerance.

The Benetton UNHATE Campaign launched today through major newspapers and media channels and helps put focus on their UNHATE Foundation which seeks to ” contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community.”

An absolutely important cause in today’s world.

Highsnobiety has much more on this one.

More looks after the click.

Highsnobiety