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Auto December, 7 2011

BMWi Electric Car Launch at Art Basel Miami

When BMW ventured into the electric car market you knew this wasn’t going to be a Herbie-with-a plug situation.

Alongside design authority Dwell, the German manufacturer hosted The Sustaethics Event at Art Basel Miami. ‘A celebration of sustainable design and the future of mobility’. The stars of the show were the incredible BMW i3 and i8 concept cars, 3 years in the making for Benoit Jacob, head designer of BMW i.

Set against a background of sustainability of environmental awareness, the venue featured a forested backdrop of 500 trees, designed by Miami-based architect Chad Oppenheim, which were part of a charity donation to local charity Treemendous. “The idea behind this project was to figure out a way to celebrate sustainability with BMW i and Dwell and to give something back to the city,”

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