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Fashion February, 3 2012

Filson’s new Creative Director: Richard Chai

While it isn’t exactly Lou Reed taking Metallica by the hand, Richard Chai assuming the position of Creative Director at Filson presents a surprising pairing. We’re certainly not predicting a Lulu-esque fiasco, but we can easily picture a younger Reed stumbling confidently down the avenue in Chai’s breezy, androgynous creations. We can also picture James Hetfield pretending to be rugged in a pair of Filson’s hearty overalls. Here’s what Chai is saying: “Our partnership will be rooted in everyday wear—approachable with unexpected fabrications and details that are signature to my collections, all while staying true to the heritage of the Filson Brand.”

Bottom line: this should be interesting, so watch for a full showing this fall that includes a capsule collection of classic Filson jackets dipped in Chai. -jt

Photography: models.com

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