Pirelli for Burton – Fancy, Fancy Snowboard

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Together at last! Italian tire-maker Pirelli and snowboard juggernaut Burton! Alright, that was some hyperbole. We haven’t really been waiting for this, but it isn’t that big of a stretch. After all, along with making clothes and bonerific calendars, Pirelli makes shoes—snowboard boots are a natural enough extension of that. Plus, Pirelli tires go on cars. Cars go fast and so do snowboards, when used properly.

Enough jabbering: The collaboration in question brings us the 2013 Ion Boots and an LE snowboard and binding. The boot, which will be available next fall at authorized Burton dealers worldwide, is the locus and sports the superior traction afforded by a Pirelli outsole. The Ion is a classic boot and should only stand to benefit from the exclusive rubber compound Pirelli formulated for it. The snowboard and bindings will only be available at the Pirelli Corso Venezia in Milan. Did we mention we like the blackness?

More looks in our gallery…

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