being|equal are Londoners, Josh and Rory Kilbride “two brothers focused on the ever-growing desire for detailed fashion design. Their shared passion for both clothing and print design is echoed and developed through being|equal, creating clothing that evokes the senses visually, yet retains the garments’ practical design and quality workmanship.”
We featured their earlier work here as well as in our Jacket Required coverage; their ‘Watercolour’ shirts were among our favourites at the show. We take a look at Autumn/Winter 2012 in this video. Mixing standards – chinos, button downs, parkas – with slightly more offbeat touches in print and knitwear, we recommend keeping an eye on these two.