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Fashion February, 28 2012

Gant by Michael Bastian Goes to Hawaii

For their Spring 2012 campaign, Gant by Michael Bastian took a trip to Hawaii, purportedly taking inspiration from the Brady Bunch episode set in the Aloha State. These sculpted adults seem a lot closer to sipping rum and boning that tangling braces over soda pops, so we’re not seeing much allegiance there, but the looks certainly speak to a beachy good time.

Bastian explains it this way: “This collection is all about Hawaii, but a very particular vision of the islands. I have never been to Hawaii myself, so it became clear that my vision of Hawaii came from watching The Brady Bunch as a kid. So the campaign and clothes should take you to that tropical island. It’s purely to make everybody happy … and look good.” You can judge for yourself how good everybody looks in the video below.

More looks in our gallery…

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