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Videos March, 15 2012

Watch | Put This On – NYC Lo-Heads

Wanna know more about Lo-Heads? Don’t know what Lo-heads actually are? Look no further.

“Put This On, a web series about dressing like a grownup, visits New York City, a place where style is defined and redefined through interpretation and reinterpretation. Meet the ‘Lo Heads. With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made “aspirational apparel” a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets.”

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