Graphic Design is such a huge part of our every day lives it’s easy to forget that the visuals that surround have been carefully crafted to illicit just the right response. Distilling the ideas that have revolutionised the art to just 100 must have been quite a task so congrats to Art Directors Steven Heller and Véronique Vienne who have managed just that with their book, 100 Ideas that Changed Graphic Design.
“The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).”
Of course the book itself is designed to within an inch of its life. It works. An clear, clean, easy to follow layout takes you through key techniques and the tips and tricks those wiley designers use to convince and persuade. Available April 18, 2012. Published by Laurence King. Find this one at Amazon. (ch)
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