Jean Paul Gaultier moves on from the Brut to Diet Coke with his new limited edition bottle work and campaign – under his new role as creative director for Diet Coke.
The new Diet Coke bottle collection themed, “Night & Day” will launch in nine European cities this month. The “Night” bottle features the female form in a sexy corset with Gaultier’s iconic cone bra design. The lace and fishnet help set it off for the night as well and is an edge rarely taken by the Diet Coke Brand. The “Day bottle features Breton stripes in nautical blue and white finished off with the red Diet Coke bottle cap that plays like a beret.
A third Diet Coke bottle designed by Gaultier, “Tattoo,” will arrive this summer.
Photography: Stéphane Sednaoui
More detailed looks at the bottles and campaign on the following page.