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Auto April, 18 2012

Audi Buys Ducati

Some new on the moto side: Audi AG has just purchased motorcycle maker, Ducati – adding the maker to its line-up that includes Lamborghini and others. From the press release: “Alongside the traditional Italian brands Lamborghini and Italdesign, Ducati is now a third pillar for AUDI AG in Northern Italy. Another building block in the Company’s growth strategy thus falls into place. Rupert Stadler, Chairman of the Board of Management of AUDI AG, declared: ‘Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles.'”

Photography: flickr

A bit of Ducati eye candy on the following page.

Photos by rbnlsn from the 2009 Ducati Fashion show at Indy.

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