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Fashion April, 25 2012

Joe & Co. Autumn/Winter 2012 Looks

A relative newcomer, Joe & Co. are a brand we’ve been keeping an eye on for a while. Based in Manchester, established in 2010, we were lucky enough to meet its founder Josef at Jacket Required. A denim expert with 0ver 30 years experience, he talked us through the Autumn/Winter 2012 line – a fine selection of good inspired by American workwear and Made in the UK.

At the centre of each collection is Raw denim, made in Okayama Japan, built to last and ready to fade with wear. Seeing a 2 year old pair of JCXX01 jeans, we can tell you that broken in and worn to death, these jeans look pretty special. This Autumn/Winter 2012 collection turns it attention to shirts in varying fabrics – ‘salt chambray’, quilted woven, Italian check, polka dot gingham as well as his trademark jeans. Seen up close, the quality is spot on. A label to keep your eye on, click on for a selection of next season’s good.

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