Vitra turn to filmmaker Florian Böhm for this video, a short story centered around their classic pieces, lived in and used in this fictional family set up. An innovative means of presenting their amazing pieces, Florian comments “Today everyone has a camera, and they take pictures everywhere and any given moment. The aesthetics of this trend are repetitive and nothing surprises us anymore, especially in advertising. In order to bring these spaces back to life, I suggested that we move from reality to fiction and present the furniture as part of a mise-en-scène.” Press play and check the Vitra blog for more info. (NC)
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