Watch | Crane.tv – COS at Salone del Mobile 2012

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Watch | Crane.tv   COS at Salone del Mobile 2012

Crane.tv continue to reveal goodies from their trip to Milan. Here we get a rare opportunity to hear from the designers behind COS. Probably the most significant addition to the high street in recent times, the H&M offshoot offers the kind of cuts and concepts more associated with designer brands in the mold of Prada of Jil Sander. From store fits to their fantastic magazine (Neneh Cherry fans click through), everything is executed with minimal fuss and surprising quality. Italy gets its first peek at the store in the form of a Gary Card installation, the set designer continuing his impressive march forward. Scandinavian design at its best, click on for more COS.

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