Sports July, 5 2012

London 2012 – BBC Olympic Trailer – Passion Pictures

The BBC recently unveiled their Olympic campaign ad, ‘Stadium UK’,  something which, by the time the games start, UK residents will have seen 1,456 times. Luckily, it’s a smart, watchable piece of animation produced by Passion Pictures, the same folk responsible for Jamie Hewlett’s ‘Monkey’ ad during Beijing 2008, this one with music from Elbow commissioned specifically for the sequence. Take a look.