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Fashion July, 6 2012

ASOS BLACK x PUMA Collection 2012

ASOS and PUMA invited select media to SOHO House in Berlin this week for the first preview of their collaborative ASOS BLACK x PUMA collection – coming September 25, 2012.

The new collection, designed by John Mooney,  offers well tailored garments and very competing price points. Those looking to ASOS BLACK x PUMA will find geometric inspirations throughout the line of garments on t-shirts, technical jackets, and tailored shirting. It is a fashion collection surprisingly hidden branding – pulls and zips feature only the “x” connecting the two names, for instance. Choice backpacks and accessories keep the geo theme running.

Photographer, Jamie Morgan worked a series of portraits for new ASOS BLACK x PUMA collection. We share them on the following page.

Above Photography: Selectism

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