Design July, 12 2012

Know Canada – Bruce Mau Design

Know Canada” is vying to be the Great White North’s new catch phrase, an idea that comes from a team-up between Bruce Mau Design and Studio 360 with Kurt Anderson (a public radio show in America). Smart tagline, as Canada so often seems to seems to be at the butt of a joke or complaint built around a misunderstanding (i.e. “We are going to have to wait 20 hours to see a doctor, just like in Canada”).

As part of the campaign, the red bars on either side of the maple leaf on the nation’s flag are put to use as brackets, highlighting things that are uniquely Canada. Those things include: Arcade Fire, Pamela Anderson, the Wonderbra, mountain lakes and Ryan fucking Gosling. Not too shabby, eh?