Fashion July, 30 2012

Bosideng Open First Store Outside of China in London

China’s BOSIDENG choose London to house their first standalone store outside of China. Sitting on the corner of South Molton street, the building, inspired by NY’s Flatiron, will follow on from the brand’s incredible 8,000 locations on hometurf. Specialists in down clothing the store will also house their mix of sport and tailoring fittingly inspired by British design. Find them at 28 South Molton Street, London W1. Head to the Gallery for a look inside.