Fashion August, 1 2012

Ben Sherman Fall Winter 2012 – ‘Mod, Meet Rocker’ Campaign

Ben Sherman put their Fall/Winter 2012 collection into further context with this Fall/Winter 2012 campaign. Shot by Antony Crook and styled by Glenn Kitson, the label offers their shop floor staff some overtime, roping them in to model for this ‘Mod, meet Rocker’ shoot. Set across the bars and pool halls of East and West London, the story gives a feel for the direction of the season, with plenty of youth culture references of the British variety.