Joseph Abboud present their Fall Winter 2012 campaign further highlighting the new style direction by creative director Bernardo Rojo. Taking cues from 1930′s America, the Joseph Abboud collection plays on the “age where industriousness and ingenuity gave way to resilently elegant new forms. Silhouettes nod to the graceful steel structures that defined the era, underscored by a strong shoulder with a modern streamlined fit.” Boxer and documentarian Jay Bulger and aventure filmmaker, Ben Fee are featured in the Joseph Abboud ad campaign for the Fall Winter 2012 season. See the September issues Esquire, M and GQ for the campaign in print. We highlight the full ad campaign on the following page.