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Fashion August, 7 2012

Nike – London Olympic Games – Sportswear Technology

Our friends at Crane.tv chat with Marin Lotti, Nike‘s Global Design Director for the Olympics and track legend Carl Lewis about Nike’s steps into the future. Always at the forefront of design and innovation, from data recording shoes to making sportswear so light you’d swear you were naked, the Nike Research Lab takes elite technology and turns it into something everyday folk can make use of. Featured briefly in this film, shouts for the 21st Century Windrunner, smartest looking piece of kit currently in use at the games.

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