The calorie counting James Bond is set to get the Coca-Cola Zero treatment on their cans and bottles in celebration of the new Skyfall film, coming to UK theaters on October 26 (U.S. theaters on November 6). Part of the ‘Unlock The 007 In You’ campaign, Coca-Cola will inspire audiences to “discover a secret agent in themselves by sipping a diet version of the legendary beverage.” TV and cinema ads as well as other PR initiatives will push the new Coca-Cola x 007 campaign.
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