Sports August, 30 2012

London 2012 Paralympics – “Sport doesn’t care who you are” Campaign

The Paralympics kicks off in London today after last night’s Ian McKellen heavy opening ceremony that also saw an appearance from Stephen Hawking and a screaming tribute to Ian Dury. Nice work. Sponsors Samsung present their own take on the games with this campaign entitled “Sport doesn’t care who you are – Everyone can take part.” Not the catchiest of taglines but, as with the Channel 4 promo, the video makes a point and makes it well.